When it comes to creating engagement on your blog, ranking on the search engines, building a reputable online community, and creating awesome content are just a part of the equation.
You also need to figure out easy ways to get the message out about your content. Have you heard about the saying “build and they will come”? Well, that doesn’t apply anymore. These days, you need to actively drive the traffic to your business by encouraging your audience to do some of the work for you.
So, what’s the solution?
Make it very easy for people to share your content by adding social media sharing buttons to your website.
Simple? Yes! Effective? You bet!
Thankfully, with the abundance of social media sites, it is easier for people to share your content.
A status update here, a tweet with the link to your post there, a social bookmark somewhere else… and before you know it, you’ll have an avalanche of traffic pouring into your website.
Extra tip: Major search engines are beginning to take social signals – fancy word for some mentions of your website or content on social media networks – into consideration when ranking websites. So, you really must make an effort to have your content shared by incorporating accessible social media buttons on your website.
Need help with this?
The eTraffic team can help you setup these social media sharing buttons as well as manage your social media presence and campaigns.