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Apply an Appropriate Internal–External Link Ratio
Posted by Cameron Francis on July 21, 2016 in

Optimise Your Link Ratio for High Search Engine Ranking

Have you ever wondered why or how some websites are able to successfully maintain high search engine rankings? More importantly, do you desire those high rankings for your own website, too? If so, you’re not alone. Many website owners want high rankings as much as you do.

You see, search engine optimisation is an art. There’s no one-size-fits-all approach. What works for Website A in the concrete removal industry may not work for Website B in the medical niche.

Therefore, ranking websites often requires a customised campaign, seeing as all websites and industries have different requirements or peculiarities.

There is a ton of factors that go into successful search engine results and listings. In fact, Moz has a list of about 200+ factors. But, the one common denominator of all successful SEO campaigns is links – more specifically, your website’s internal and external link ratio.

However, we’re not just talking about inbound and outbound links here. Sitewide and internal links are also a crucial part of the mix.

Many search specialists routinely tout the 1:1 internal/external link ratio, while others recommend a less equal ratio. What we’ve found out is that the link ratio is largely dependent on the nature of the site.

You wouldn’t expect a 1:1 ratio for large websites with hundreds of pages. That would be an almost impossible feat; not to mention it could get you penalised if you optimise the links excessively.

So, what can you do?

Be reasonable about it. If you have just 10 pages on your website and are in a highly competitive niche, it makes sense that your internal links be lower than your external links.

If you can’t do this yourself, let our team of seasoned digital marketing experts help you figure out the best link ratio for your website.

Certainly, with our help, you will experience a total difference in your website’s rankings.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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