Social media channels like Twitter and Facebook have captured the imagination of many marketers all over the globe. However, do these platforms really aid in marketing goods and services as well as achieving more business? Social media optimisation refers to the creation of content on the internet so that it can be shared via multiple social networks.
SMO is also viewed as the next wave of online marketing, and incorporates social media platforms such as Facebook and Twitter in addition to RSS feeds and other types of video and blogging sites like YouTube. If used in the right manner, social media could be the best asset for improving your website’s search results.
Social media connects us with various people, and a business owner could extend the reach of his venture and also increase the opportunities. If you are operating a business in the 21st century, you cannot exist without addressing the critical issues of customer interaction and online visibility. And this is what social media optimisation does. Social media optimisation is similar to Search Engine Optimisation in a manner, with the primary target in both cases being to generate relevant web traffic as well as increase the visibility of a site on the various search engines.
Unfortunately, SMO can be quite tricky because in most cases it ends up being difficult for one to generate content which can be continually shared on social media platforms. However, it is still gaining vast and very noticeable importance since social sharing is now integrated into most search results. Social media optimisation is now among the most effective strategies businesses can use to promote and improve their online business as well as marketing.
Social media optimisation is proving to be a good path for businesses to leverage because it comes with numerous advantages as well. Here are some of the benefits of social media optimisation.
1. Brand Building
When it comes to running an online business, nothing is as important as making sure that your brand is known by other internet users. And while there are numerous ways to build your brand, social media optimisation is an excellent way to grow your own brand. Successful SMO campaigns can result in a lot of buzz regarding your product online.
When your promotional message is embedded on the various social media platforms, it is spread more effectively compared to using the traditional methods.
Your business will significantly benefit from brand building, and it usually works best when users engage themselves as your message.
2. Target Marketing
When it comes to the sale of products and services, it is vital that a business understands its intended audience and market. In most cases, businesses fail to make high profits because of their inability to direct their marketing efforts to a specific group of people.
If you are finding it hard to target your market, social media optimisation can help in targeting your audience through gender-specific targeting, targeting by interests, geographical targeting, targeting by age, and targeting by interests.
With SMO, it is easier for your marketing efforts to be focussed on a specific group of people, and this helps a business grow tremendously.
3. Better Search Engine Rankings
A majority of website and blog owners already know that search engine rankings are crucial for the success of any online business. For several years, people have believed that search engine optimisation is the key to better search engine rankings. And while this has been true, there is a new player changing things; social media optimisation.
The major search engines like Google, Yahoo, and Bing now, more than ever, seem to be impressed by social media sites.
As a result, social media optimisation campaigns can deliver numerous backlinks which could go a long way in benefiting your current ranking in search engines.
4. Website Visibility
Website visibility is an important aspect to focus on if you are running an online marketplace. Without proper visibility, it will be tough for you to get your products and services selling because no one will be seeing them. With social media optimisation, however, you will tremendously increase the visibility of your website.
As you already know, a majority of internet users use online communities, forums, and social networking sites and with SMO, it is possible to boost the visibility of your website. This way, there will be more people seeing the services and products you offer.
How To Make SMO Beneficial For Your Website
If you are still new to social media optimisation, there are a few ways for you to get the most out of your efforts. Here are a few valuable tips for you:
• Creating attention-grabbing content
The backbone of social media optimisation is creating attention-grabbing content then spreading it further. You will need to explore compelling and engaging topics as well as post regularly on your social media pages. You could start by enriching your blog with content that is appealing, tweet about topics that draw attention, and use social media channels to not only inform but also entertain your audience.
• Get more of the buzz via connections
If you do not already know, social media is now all about relationships and networking for you to grow your brand. Whether it is your competitors, friends, industry pals or your network, there is a need for you to tap into all of them. All your updates, posts, and content should get comments, likes, and reactions so that you can create more buzz in and beyond your network. This means that you will need to leverage connections, irrespective of where they come from if you want to reap the most out of social media.
Since social media optimisation is a relatively new concept in this space, companies are still evolving their online marketing strategy to accommodate this new player. If you are looking for any social media optimisation services, ETRAFFIC are here to help.
We have professionals who understand the online marketing requirements for businesses and will help create an SMO plan that is tailored for your specific business requirements. Get in touch with us today for a free consultation.