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Boost Your Business Through Guest Blogging
Posted by Cameron Francis on June 20, 2013 in Link Building

Writers certainly execute a huge part in the search engine optimisation. The articles they come up with are usually the primary tool in order to uplift a page rank, as these are being used for link building. One of the internet marketing strategies which need professional writers is the guest blogging.

What is Guest Blogging?

Guest Blogging

Guest blogging is literally how it is called. You search for a blog that has the similar niche, contact the owner and ask if you can submit a specific write-up which basically discusses what your business is all about. In guest blogging, you are supposed to make sure that the blog you have chosen has several followers and has a high page rank, hopefully not lower than 3, so as to be certain that the back linking will be effective as several potential clients and followers may be able to see what you have to offer.

How Will You Convince a Blog Owner?

Finding a blog that discusses the same niche is quite easy but convincing a blogger may really be challenging. If you really want to submit an entry to a specific blog which you think will bring your website a step closer to the pedestal.

Here are some tips you would like to work on.

  1. Read the blog thoroughly. You have to make sure that you are familiar with the blogger’s writing style and what his blog is all about. Though your initial plan is to post an entry to his site, you need to also sound like you adore his style and that you think he has a good website to begin with. Well, it’s not really just about telling stories or whatsoever. His site will surely not be that popular if it has no useful information in the first place.

  2. Provide your credentials. Well, popular blogs do not just allow anyone to post on their website, especially if they have this certain “credibility” that they need to protect. If you are planning to broaden your popularity and be seen in a brand new platform, you gave to convince the guest blogger how serious you are in the industry you are in and that you do not like to mislead his followers. Any negative action from you will surely impact his website especially that it’s the reason why his followers have found you.

  3. Be prepared by writing the blog post ahead of time. In case you want to resort to guest blogging, you have to prepare your materials ahead of time. This means when you send the blog owner an email giving out your propositions, make sure that the article has been written so that the blog owner may be able to assess right away. This does not just save time but it actually elevate the chance of attracting a blogger to finally work side by side with you.

Benefits Of Guest Blogging

How Beneficial Guest Blogging is?

Guest blogging is surely an Effective Link Building Strategy that must not be missed by entrepreneurs and other bloggers as well. Here are some amazing benefits of guest blogging, which may surely change your mind about the whole concept:

  1. Your website may be able to receive substantial amount of traffic. Given the fact that you have chosen the right blog site and you have written a good article, you will be certain that your traffic will surely be uplifted as several readers as to where your article has been posted will be able to be directed on your website.

  2. Your website will gain more subscribers. Well, you have to understand that you have to completely engage them to subscribe on your website as it will be useless at all. It would really be great if these “visitors” get to click the subscribe button so that you will be certain that there will be a huge chance that they will revisit your website once again. Make your article informative and your landing page engaging so as to attain such benefit.

  3. Improved branding. Your business must have been “new” to a lot of people and when you start to be featured in popular blog sites, and then you may surely have to capacity to improve your branding as they will be more familiar with your offered products and/or services.

  4. Uplifted credibility. Having the fact that you have been featured in a credible blog site may also lead to uplifted credibility especially if the blog’s followers look up to the site owner – but do not be too confident as there are some who does not easily trust a business.

So if you want to experience these benefits, start seeking for a reputable blog owner and start the procedure. Just intricately do your work so as to be certain that you will be receiving positivity by the end of the guest blogging.

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Cameron Francis

Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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