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Can You Get Valuable Backlinks Using Infographics?
Posted by Cameron Francis on December 20, 2013 in SEO

When it comes to getting links, you should consider diverse sources. Creating original, traditional content (text, images, and videos) has been and will continue being a primary way to get backlinks to your site. However, infographics are still worth considering. Since infographics have grown in popularity, they are now an additional means for earning backlinks to your site. Nevertheless, there are a number of issues to consider.

Is it worthwhile to invest time and effort on creating infographics for link building purposes? Are links from infographics dofollow links? Does Google give much weight to infographic links, or do they discount them?

Infographics – What Are They?

For people who are unacquainted, infographics are a means of visually presenting information to viewers that is different than traditional content. There are generally images with a small amount of text accompanying them to assist in illustrating a point. Infographics are helpful in several respects:

  • The help to grab a visitor’s attention better than headlines
  • They are able to easily convey information and make it easier to comprehend
  • Infographics are easy to share and frequently go viral
  • Infographics display information quickly and concisely


There are a number of different kinds of infographic designs. Some of them are interactive where viewers engage with the infographic and click on it to display a new screen or all of the information can be displayed on a single image, as is the case with traditional infographics.

Since infographics are simply another type of content, typically designers embed links within them in order to gain backlinks to their site. If the infographic is popular, there is a good chance that those links will multiply when the infographic is shared. However, you have to consider if those links are going to be valuable for SEO purposes. Will they provide you with SEO benefits?

What Does Matt Cutts Of Google Say About Infographic Links?

In an interview last year, Matt Cutts alluded to this topic. As one may suspect, Google has begun to crack down on infographics and their associated links since spammy infographics and links are starting to proliferate.

Cutts also provided several reasons why links from infographics will lose some of their weight in Google’s ranking algorithm:

  • Careless Republishing

If a person were to detect an infographic link that they plan on republishing, it may be ignored. When the infographic is visually appealing, someone is likely to republish it, no matter what site the link points to.

  • Missed Links

Infographics are usually republished more frequently than other types of content, since they provide sites with some compelling and visually appealing content. Since infographic links are usually embedded, re-publishers usually don’t know that they are republishing links.

  • Fact Checking

Google has noticed that often times the “facts” contained in infographics are erroneous.
Since a lot of infographics are focused mainly on aesthetics and not on providing useful information, the embedded links will not have the same weight as links in traditional content. This doesn’t mean you cannot acquire links from infographics, they are just not likely to be as useful as some other types of links.

Infographics can be useful, but it’s not a good idea to make them your main linking strategy. Even though infographic links may not be as valuable as some other types of links for SEO purposes, they can still be useful. Infographics are often shared which gains them search engine visibility. Infographics can be helpful in diversifying your link profile and they can provide you with dofollow links that can give an extra boost to your SEO efforts.

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Cameron Francis


Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

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