Digital marketing is a broad term used to describe a wide range of online marketing strategies used in this day and age. Although most of think that we know its meaning, we get stuck when it comes to nailing it down.
In fact, a majority of us aren’t clear what type of digital marketing that we are talking about. That is why it is important that a marketer has a clear idea about the different types of digital marketing strategies used today. Simply put, digital marketing is any type of marketing activity that uses a digital device.
Read on as we shed some light on some of the most effective digital marketing strategies out there.
Social Media Marketing
This is one of the most effective digital marketing strategies out there. The importance of social media marketing cannot be overestimated in any way. In fact, if you don’t invest in social media marketing, your business is losing a lot of traffic and conversions over time.
Social media marketing is the process of using social media platforms to promote a product or service. The marketer will engage with the customer on his/her social media channels with the view of promoting his/her product or service. Social media marketing helps build trust in the customer.
It is much easier to increase your sales and conversions when the customer trusts your brand. That is why social media is so important in taking your business to the next level.
The marketer uses valuable information and storytelling in order to increase brand awareness of his/her product/service. The final goal of content marketing is to allow the potential customer to take profitable action.
The marketer will build a relationship with the customer in the process and become a partner rather than being an advertiser. The method strongly relies on content distribution.
Make sure to take advantage of content marketing in order to take your company to the next level.
Search Engine Optimisation
This is the process of optimising your website so that it shows up in the search results on Google and the other popular search engines. The search engine will decide on what website to show for a search term based on how you have optimised your site.
In fact, SEO has a lot to do with using the right keywords in your web copy. There are many strategies that you can use in order to optimise your website for Google and the other search engines.
You should use the right strategies to avoid being penalised by the search engines. SEO is one of the most effective as well as affordable strategies in digital marketing.
READ MORE: Introduction to SEO for Accountants
Search Engine Marketing
SEM is the process of getting paid traffic from the search engines. Google AdWords is the most popular SEM method out there. That is because Google is by far the most used search engine in the world. The marketer should pay the search engines a predefined amount of money for displaying his/her message on Google and the other search engines.
In fact, SEM is a form of pay-per-click advertising. You should be taking advantage of the strategy without delay.
Pay-Per-Click Advertising [PPC]
PPC is quite similar to SEM where the marketer pays the search engine for displaying his/her marketing message.
Almost all social media channels offer PPC campaigns for you to take advantage of. Such ads will appear in the feed of targeted social media users.
This is another type of performance-based digital marketing strategy out there. The advertiser won’t pay for traffic but will pay for conversions when it comes to affiliate marketing.
Although the rates are quite high, the risks on the side of the advertiser are limited since he/she will pay only for conversions.
This method is popular with bloggers or marketers who own high traffic websites.
They make money by selling other people’s products on their websites.
This is one of the best converting digital marketing methods out there. You can build a solid relationship with the potential customer by sending him/her regular updates. You should provide value in your email updates to build trust with the subscribers.
Over time, a percentage of your subscribers will convert into paying customers.
Email marketing is much more than buying an email list and sending spammy messages to the subscribers.
You should have a list of subscribers that you have personally earned and nurtured over time. Such an email list could turn into one of your best digital assets in the long run. That is why you should be taking advantage of email marketing without delay. It will help take your company to the next level.
Mobile Phone Advertising
SMS advertising has been around for some time now. In fact, the marketing potential of the mobile phone hasn’t been fully leveraged as yet.
There are many other methods of promoting products and services via the mobile phone.
Radio advertising is still powerful when done the right way. You can sponsor a program and take advantage of the process by advertising your product or service.
There is still some potential in television advertising. There are many ways of taking advantage of this type of advertising. TV advertising isn’t dead. That is why you should be taking advantage of the process right now.