There was a time when building a website was a challenge. Website building tools were not easily available and website designers asked for a lot of money.
Things have changed a lot over the years.
These days, it’s not that difficult to build your own website using one of the many tools available in the market at an affordable price.
In fact, some of the tools are free and you can do a lot with these tools if you are a bit tech savvy. This has also led to an explosion in the number of websites online.
It is estimated that there are more than 300 million websites online and the number is growing fast.
Nowadays, the biggest challenge for a business is to make their presence felt online.
Thankfully, a number of avenues have opened up for businesses to promote their businesses online including SEO, SEM, SMM and SMO.
The following information contains everything you want to know about these terms and why you need to have a comprehensive marketing strategy to take advantage of these digital marketing avenues.
What is SEO?
Simply put, search engine optimisation is the art of optimising a website to improve its rankings in the organic search engine results.
It’s actually a bit of an art form because the algorithms used by search engines to calculate the ranking of various web pages are trade secret.
Nobody knows what these algorithms are except the search engine engineers themselves.
For this reason, experienced optimisers perform their own research in order to figure out the factors that can help their clients gain higher rankings in the search engine results.
Search engine optimisation is important as search engines such as Google have become extremely good at delivering high-quality results.
This means most of the users do not need to go to the second page of the search results.
For most of the queries made, users are satisfied by the results delivered on the first page, thereby limiting the prime real estate on the organic search engine results.
Due to extremely high competition, you really need to put in extra effort. Otherwise, it’s almost impossible to finish on the top of search results.
Search engine optimisation involves careful study of the existing site architecture and making changes on the technical side.
Further to this, quality content is important in making the website more appealing to search engines.
This also involves building high-quality links by consistently publishing high-quality content on the website as well as on various other related websites on the internet.
It’s a lot of work and it’s better to leave it to professionals who have a lot of experience in this field.
What Is SMM?
Social media has emerged as one of the biggest tools to get high-quality traffic.
However, there are only a few popular social media networks and almost every business is present on these social networks, increasing the competition.
SMM refers to social media marketing which involves marketing your business on various social media networks in order to get high-quality traffic from those networks.
It also involves paid advertising. If you are on Facebook, Twitter or other social networks, you would’ve noticed those ads in your feed which is nothing but SMM in action.
What is SEM?
There are two ways to get traffic from search engines. One of the ways is to rank organically and the other way is to pay for ads for particular keywords.
These ads show up when users search for those particular keywords on the search engine.
Advertisers only pay when someone clicks their ad. This model is capable of delivering an immense amount of targeted traffic at an affordable price.
However, there is also a lot of competition in the search engine marketing industry.
The key to running an optimised campaign is to make sure that the person running the campaign has ample experience in running PPC campaigns.
Search engine marketing allows you to get an immediate return on your investment.
You can simply get your website to the top of search results by bidding higher on certain keywords that your target market is searching for.
What Is SMO?
Social media optimisation is the art of enhancing the visibility of your social media profiles and your published content.
It also uses your overall social networking activity to increase the number of people who come in touch with your content and your profiles.
Its main goal is to drive targeted traffic to your website, enhance your circle of influence and enhance your social activity
This helps to build your brand and get search engines to index your social media channels.
Simply put, social media optimisation involves creating a foolproof and comprehensive social media content strategy to achieve these objectives.
Choosing the Best Method
You are now aware of the various digital marketing methods, so you are probably wondering which of these methods is the best for your business?
Ideally, a business should take advantage of all the channels in order to get the maximum benefit.
SMM and SEM are the best bet to get quick results but these also cost a lot of money which means your budget is the limiting factor.
SMO, as well as SEO, take some time to deliver results but when done in the right manner, these continue to deliver results for many years to come.
Therefore, the choice really depends on your business goals.
Here at E-Traffic Web Marketing, we offer SEO, SMM, SMO as well as SEM services.
Over the years, we have enabled hundreds of clients to achieve success by helping them build a relevant online presence with the help of our hybrid marketing model.
This includes paid search, email marketing, social media, as well as traditional SEO along with mobile apps, voice search, and retargeting.
We do not believe in a one size fits all marketing strategy.
We understand that it’s important for a digital agency to have a deep understanding of their client’s target market to help them get ahead of the competition.
We ensure this by not overloading our team of highly experienced professionals with too much work to ensure that every single client gets personalised attention.
If you are looking to generate more sales through any of the above strategies in this article, but you’re not sure where to start, book in a free strategy session with one of our business growth specialists today.