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Facebook Introduces Rights Manager Tool for Videos
Posted by Cameron Francis on June 07, 2017 in Facebook,Social Media

Facebook Rights Manager on Video

We’ve always been advised to give credit where it’s due, but nowadays sharing, reposting, credit-grabbing, and stealing can be done in less than three steps.

The emergence of social media, particularly Facebook, became an avenue (and sometimes excuse) to lay low on acknowledging talent and effort. As unfortunate as it looks, stealing content has become an online epidemic of alarming proportions.

Facebook Rights Manager has responded to the problem, releasing a new tool to protect publishers, page owners and video creators. For copyrighted videos reposted or stolen without proper citation, Rights Manager tool users can now take a portion of the offender’s ad revenue as generated by the video.

rights manager video
Facebook Rights Manager

“Claim ad earnings: Allows rights owners to claim a share of the money generated if an Ad Break runs in a piece of content that matches the rights owner’s reference file. We’re still early days with testing Ad Break, but this option may be something rights owners want to use in the future.”

Aside from that, the owner of the video has the options to

  • Block the video from being visible on Facebook;
  • Monitor the metrics while keeping it viewable; or
  • Set it aside for now and review it later.

Since the summer of 2015, Facebook has been getting severe criticisms for not taking the necessary actions to stop those who upload copyrighted videos sans the owner’s permission.

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Facebook Rights Manager

YouTube has been facing the same problem for quite a while now; and Facebook, to be able to compete with this video-sharing platform, has come up with Rights Manager last year as a tool for better content management and protection.

This new Facebook option is now available for pages that use Rights Manager. Learn more about How Rights Manager works!


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author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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