FREE REPORT

12 WAYS NOT TO GET RIPPED OFF BY SEO COMPANIES

We go through everything a small business owner needs to do BEFORE choosing an SEO Company.

book

Factors To Consider When Choosing A Marketing Campaign
Posted by Cameron Francis on September 20, 2018 in Marketing Strategy

Factors to Consider When Choosing Marketing Campaign | ETRAFFIC

Marketing strategies generally offer companies a long-term plan to reach the number 1 or 2 position in their specific niche or market. There are still a couple of short-term marketing strategies that focus on how to beat your current competition. Both of these marketing options are vital as there is a need for you to ensure that you survive in today’s cut-throat business environment while targeting the top three positions in your niche.

There are a couple of factors that need to be considered before you formulate any marketing strategy. However, some of them stand apart, which means you can still build a successful marketing strategy using just such factors.

Here is a look at three such elements that are essential when formulating a marketing strategy.

Develop Customer Intimacy

Customer Relations

A couple of marketing strategies will talk about customer retention and customer satisfaction separately. However, it worth remembering that everything and anything related to the customer can or should be considered to be customer intimacy. A business can gain lots by investing both time and effort in its customers by getting to know who they are, what they like, what they don’t like, and their preferences. To cultivate customer intimacy, make sure you have answers to the following questions:

– How much are you willing to spend on market research focused on customer retention or customer satisfaction?
– Do you have the right customer insight at any given time?
– Do you follow consumer trends to improve your marketing strategy?
– Is there anyone representing your company directly in front of your customers to get feedback?

Understanding your customer’s needs and what they think about your brand will make it easier for you to create or curve a brand that is centred around their needs, which will lead to improved customer retention in the long run.

According to several studies, improving customer retention will increase the overall margin of the company. Companies can’t survive without getting or acquiring new customers, and that is why marketers need to consider their options, especially when it comes to increasing customer or consumer intimacy while designing a marketing strategy.

The Brand’s Health

Brand Health

Another important factor to consider while creating a marketing strategy is determining the brand’s health. This is something that will take into account the external environment. Some companies will carry out market research on a regular basis to find out what the customers, stakeholders and other involved parties in the external environment of their business think about their brand or the company itself.

Taking the time to find out more about your market standing from your customer’s and stakeholder’s point of view will allow you to grasp the external perception of your brand regarding brand personality, brand familiarity, and brand image. The ratings or information received from brand studies can be compared with those of competition within your industry, which makes it easy for you to determine the health of your brand.

Through brand health studies, you can get answers to several important questions – questions that can help you determine the strength of your brand – like: how strong is our competitive strategy? What do customers think of us as a company? What’s our position in our customers’ minds? It is only after you’ve determined the health of your brand that you can go ahead with formulating a strategy. If your brand isn’t strong enough, then you need to implement both short and long-term brand building strategies.

Innovation

Innovation

Tom Peters, one of America’s greatest writers on business management strategies, was quoted saying “Innovate or Die.” Bill Gates repeated the same to his employees back in 1997 when Microsoft was facing fierce competition. An innovative culture in any organisation equals half the work done. That is why companies such as Apple, Google, and Facebook encourage their workers to be creative by allowing them to take office time to handle their projects.

It’s important to understand that innovation doesn’t happen in a single department only. It can happen in the accounting department, the costing department, the supply chain, and even in the product development department. Product innovation can increase the company’s overall margins since new products generally use skimming pricing, something that brings profits to a company’s top line. Companies will naturally focus on product innovation most.

At the same time, companies also need to see the effect innovation has their customer’s mind-sets. Companies such as Apple are considered quite innovative, and that is why all of their products are received with a lot of respect from both competitors and customers. Over time, such companies develop goodwill in the market, consequently increasing their brand’s equity. This ends up having incremental effects on the revenues the firm generates. Continued innovation as is the case with Apple, makes it possible for the company to enjoy top revenue generation while contributing to the top line because of the continued skimming pricing.

It is crucial to ensure that your marketing strategy makes a definite connection between where your firm stands at the moment and where you want it to be in the future. Your vision needs to be as realistic as possible. However, if you wish incremental growth, then consider implementing the three factors mentioned above in your marketing strategy to enjoy amazing results. At the end of it all, that is precisely what you need from any marketing strategy – results.

For more on how a well-designed marketing strategy can help you grow and be profitable, get in touch with a professional online marketing specialist or company today.

 

 

More Articles:

Different Types Of Digital Marketing Campaigns

How Businesses Can Create a Successful Marketing Campaign

The 4 Cornerstone Of A Successful Online Marketing Strategy

 

 

1

author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
  • facebook
  • Twitter
  • linkedin
  • Youtube
  • Google Plus
  • Pinterest
  • Instagram
  • Google Partner

30 Digital Marketing Tips in 30 Days
(Valued at $301)

30 Digital Marketing Tips in 30 Days

These amazing strategies will teach you, step by step, how to increase your traffic and leads over the next 30 days

Fill out the form below to start learning

100% Privacy. I will never spam you!

Free SEO Audit Tool

See how optimised a specific web page, landing page, or blog post is for an exact keyword or phrase

ABOUT
CAMERON FRANCIS

Cameron

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

"Cam has increased our website traffic and leads by 600%"

Jamie Brookes of
MegaSaw
Testimonials Testimonials Btn

HIRE ME TO SPEAK

Hire me to speak

Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.