On April 19, a member of the Local Search Pros community on Google+, Evan Older, noted changes in the Google My Business dashboard. They were the addition of two new reporting metrics – the popular times for a business search and the number of customers who are returning for further business.
The new features are not globally available yet, but the news is that within a few days, all administrators with access to a single or multiple Google My Business accounts will have access to the new reporting metrics.
We had a preview of these metrics. The ‘Popular Times’ metric is eerily similar to the Knowledge Graph, and its rendering depends factually on the extent of a business’s visibility. For example, the ‘Popular Times’ index for IBM is going to reveal higher data sets than a small business which is a couple of years old.
The ‘Return Customers’ metric is a completely new addition, which reveals the number of times people searching for a business returned to search for the business once again. For instance, if someone searches for IBM the first time, the metric is shown in the relevant section on the Google My Business dashboard.
Now, if the same person repeats the search for IBM multiple times over a certain period, this data reflects in the ‘Return Customers’ section.
These two datasets will further deepen the ways in which a business owner understands its online presence.