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What is Organic Marketing In SEO And Social Media
Posted by Cameron Francis on September 10, 2018 in Digital Marketing

Organic Marketing in SEO & Social Media | ETRAFFIC

Marketing a brand requires time, dedication, and the ability to understand core concepts.

Thousands of businesses fall apart because their marketing campaigns struggle. In some cases, the product/service is excellent but incorrect use of SEO and/or social media becomes their issue. To avoid such problems, it’s best to think about organic marketing and what it entails.

Here’s a deeper look into the essence of organic marketing in SEO and social media.

What is Organic Marketing?

Organic Marketing

Let’s begin with a detailed analysis of “organic” marketing and what this term stands for.

In general, the term is designed to provide emphasis on a specific way of approaching marketing campaigns. In this case, the idea is to acquire customers using slow-burn, natural methods where leads aren’t forced to interact with paid ads. Many businesses run artificial campaigns where paid ads are put in front of target audiences in a bid to gain likes, comments, shares, and clicks. This means tossing money down the drain before understanding how the target market works!

While organic marketing looks to take the methodical approach by recognising what the target market responds to. This is why it is still the most appreciated form of marketing with the highest conversion numbers as everything is built from the ground up. When a brand is putting in the time and effort to learn what its audience wants, the results start to pour in at a consistent rate. It also provides the opportunity to make revisions along the way and adapt based on user engagement.

Whether it is SEO, email marketing, or social media engagement, most brands do incorporate a good amount of organic marketing into their overall strategy.

Benefits include:

* Free
* Helps Build Trust
* Provides Accurate Representation of Target Market

These benefits illustrate the reason organic marketing continues to earn praise around business circles. It’s not only reserved for low-budget brands because organic marketing has proven time and time again, it is the king of this castle. Nothing is more trusted than an organic approach to marketing and customers lean towards these options in comparison to paid ads. It eliminates some of the “in your face” element inorganic marketing campaigns offer.

Organic Marketing in SEO

Organic SEO

To dig deeper, it’s important to understand organic marketing in its various forms.

Organic marketing is commonly seen in SEO (search engine optimization) where a natural influx of keywords ranking on Google, Bing, and other search engines. The idea is to avoid manufacturing results and organically adding keywords to content on a brand’s website. Over time, major search engines begin to pick up on these keywords, backlinks, and social media connexions. This is when the brand starts to rush up the rankings and build a reputable name for itself.

Of course, inorganic methods include SEM where a brand will pay for a spot at the top. However, this means having the “paid ad” title alongside the brand’s name making it a harder sell. SEO studies have shown people are far more likely to click an organic search result compared to a paid advertisement regardless of its actual placement on the screen. There are an underlying trust factor people associate with organic marketing and this applies to SEO as well.

It’s important to note, organic marketing is all about building slowly and appreciating the art of good ranking keywords. These campaigns do not include the use of black hat SEO methods (i.e. Buying shoddy backlinks, keyword stuffing) as those are looked down upon and may lead to penalties. Instead of taking a risk, brands are always recommended to move forward with organic marketing in SEO as it is efficient and preferred by major search engines.

Organic Marketing in Social Media

Organic Marketing in Social Media

On the other hand, organic marketing in social media refers to natural growth on major platforms such as Facebook, Pinterest, Instagram, and Snapchat.

Indeed, this seems like a challenging battle as social media is often filled with inorganic marketing attempts (i.e. Paid ads, influencer posts, spamming) but those are not as effective for brand building. Organic reach starts to slip away with inorganic methods and that can be hard to regain.

With organic marketing in social media, the emphasis is on building a natural account and slowly generating engaging content. For example, if a person is running an Instagram page, they will look to post regular, relevant content on a daily basis and continue to engage with all active followers. This is a good way to keep them in the loop and build trust as a brand. Over time, this trust starts to spread and posts go viral based on this attention.

As more and more users engage, posts start showing up on the main news feed. This is when the accounts grow and not a single cent is paid to get there.

This is the charm of organic marketing and why it is a preferred option. Businesses prefer the idea of building a reputable brand and having real followers throughout the process. Buying fake likes, comments, and shares lead to a bad reputation and can kill the business in minutes. However, businesses that put an emphasis on the organic marketing end up standing out as the “good guys” and take a good chunk of the market. Of course, this takes time and is a game of passion but that’s the beauty of organic marketing.

As time goes on, the business is always able to incorporate paid ads and build on top of their organic marketing powerhouse.

Final Thoughts

Organic marketing in SEO and social media is of utmost importance. It is the heartbeat of a good brand and has to be done the right way to maximise results.

Inorganic marketing campaigns tend to struggle and cost a pretty penny to get off the ground. Instead of spending a fortune on building a brand, why not place an emphasis on organic marketing strategies such as the natural use of keywords, traditional posting, and normal user engagement on social media platforms?

This is what organic marketing is all about.

1

author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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