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Resources

Enjoy our growing archive of free digital marketing resources, from ebooks, videos, blog posts, case studies, infographics, training tutorials and so much more!!

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Using Schema Markup To Improve SEO

All webmasters have familiarity with HTML tags. HTML tags inform a web browser as to the way the information within the tags should be displayed. For

September 23,2013
Cameron Francis

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Enhanced Linked Data Now Reported From Webmaster Tools

At SES San Francisco on Sept. 12, Matt Cutts of Google announced that Webmaster Tools was now changing the way backlinks are served to users. Google w

September 18,2013
Cameron Francis

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The eTraffic Group Is Now a Google Adwords Certified Partner

The eTraffic Group, a leading Australian provider of web design and online marketing services, is pleased to announce that they have become a Google A

September 16,2013
Cameron Francis

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Guide To Handling 404 Re-Direct Errors

Mistakes are bound to occur. They can occur as the result of a user mistyping your URL, or you may have neglected to fix an old link.  At times, some

September 13,2013
Cameron Francis

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Visualise Overlaps Between Paid And Organic Search With Adword’s New Paid/Organic Report

Recently Google launched a new Adwords report that displays the combined traffic, per keyword, from organic and paid search.  This report is the firs

September 12,2013
Cameron Francis

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How To Optimise Your Site’s Conversion Rate

Optimising the rate of conversion is certainly a top priority of internet marketers, coupled with marketing content. People who are experts in increas

September 05,2013
Cameron Francis

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Google +1s And Their Strong Correlation With Better Search Engine Rankings

Every couple of years Moz conducts a correlation study to determine the characteristics of web pages that are associated with high Google rankings. Re

September 04,2013
Cameron Francis

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Google Keyword Planner, The Keyword Tool Replacement, Gets A Mixed Response

A lukewarm response to the Google Keyword Planner may be an overstatement. If we use Twitter sentiment as a gauge, the SEM community has not really em

September 03,2013
Cameron Francis

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Being Familiar with Google Adwords

You must have heard how several businesses have resorted to Google Adwords or PPC (Pay Per Click) as an internet marketing strategy. It is true that i

August 03,2013
Cameron Francis

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