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Social Media Optimisation – The Power Of Video Marketing To Business
Posted by Cameron Francis on March 12, 2013 in Social Media Optimisation

Social networking sites are immensely popular to the internet world because it brings people closer to other people, as well as the information is delivered in a fast and efficient way and so is the internet video sharing industry.

Multimedia platforms such as YouTube and Vimeo had been in the internet for a long time and generated a million following. This development grabbed business companies’ and enterprises’ attention because of the good feedback and quality of videos.

Video marketing was conceived and went known to the world. The advantages of video marketing are making a mark in the business commerce.

The Power Of Video Marketing To Business

  1. Video marketing allows business industries to reach a wider range of audience since this era became a jumpstart for technological discoveries and the dawn of mobile phones co exists with this trend. Uploading videos to sites creates a higher product visibility not only through computers and laptops but also to mobile phones.

  2. Increased marketing impact – everyday, millions of people from around the world surf the internet for new discoveries. Additionally, video surfing is one of the practices of a person. When watching a video, a great number of people indicated that they are interested to purchase a product through online video advertising, and they tend to seek more information about the product.

Video Marketing is the 6th most widely used tactic in introducing products and services to the mass people for the reason that it is efficient and convenient as well as it can be accessed through websites.

Marketers use video to…

  1. Promote – top purpose is to introduce their discoveries and products, services, and brands to the public.

  2. Educate – sharing ideas, tips, and commentaries about the product and how to be successful in the business industry has a good impact not only to business proprietors but as well as consumers and promoters.

  3. Entertain – delivering content that is humorous and witty but also to be important and informational as well.

With video marketing, marketers can promote their business every now and then. Also, creating short video presentations and upload it on a weekly basis will get a lot of views and opinions as well as positive feedback from the subscribers.

Additionally, videos can be uploaded to various websites, blogs, and other video sharing websites available. Sharing videos through social networking sites like Facebook and Twitter will help boost the internet visitors’ traffic and also to the site which can develop new and unique subscribers thus making a high possibility of followers and promoters.

Consequently, the mobile phone industry is now more improving and selling than the computer industry, and phones nowadays are capable of playing videos.

As a conclusion, video marketing is another way of business promotion and creating revenues and sales. eTraffic Web Marketing is a recognised online web marketing company having the team of skilled and experienced professionals to create excellent videos for you.

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Cameron Francis


Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.