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Things to Consider While Handling Social Media Accounts
Posted by Cameron Francis on June 18, 2013 in Social Media

Social media marketing or SMM is among the effective and free internet marketing strategies that help entrepreneurs to engage their potential clients in their offered products and/or services, making sure that things will work out accordingly, and that additional revenue will be expected. Social media sites such as Facebook, Twitter, Instagram and so on, are offered for free to every user, thus, no additional cost will be placed on an entrepreneur’s shoulder, yet the revenue may drastically improve.

So if you are not familiar with social media marketing and you want to be certain that you are not missing a point in order for you to be successful in the aforementioned internet marketing strategies, here are some tips you must never forget.

social media marketing strategy

1. Attract Followers/Likers: You really have to gain followers, likers or whatever the term is, depending on your chosen social media account. In order to make that possible, you have to link these accounts to your website, or include them in your marketing messages, whether it be through email, text or flyers, and so on. People must know that you have these accounts and if they really want to know more about your business, or in case they would love to be updated as soon as possible with all your current promos and items.

2. Ensure Interaction: Let your potential clients engage on the type of business you have by enhancing your relationship with them. The tone of your posts should be proportional to what your business is all about, but it should also not be as intimidating as possible. You should also make your social media account interactive so as to be able to know your potential clients’ views. A good interaction between an entrepreneur and a client will lead not just to a better relationship but also to knowing what these people expect and what they want to receive.

3. Avoid any Automated Messages: You have to understand that your targets are real people and they are surely not interested in some pre-designed messages. They are not just numbers that are being added to your revenue, but these are the reasons why you have revenue in the first place. The point here is that, spare some time updating your social media account, specially that you won’t really be obliged to spare several hours. Few minutes will definitely have a good impact to your potential clients.

4. Respond: Learn to answer their inquiries, no matter how irrelevant they may be. For as long as the question is not intended to pun, then you must never miss giving a helpful answer. Who knows, these people who continuously ask questions may be one of your avid buyers.

If you want to ensure that your Social Media Marketing Strategy is effective, you have to thoroughly assess of these guidelines are being followed. Success is only given to those who welcome several strategies to boost their business’ revenue.

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Cameron Francis


Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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