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Understanding the Keyword Density
Posted by Cameron Francis on June 19, 2013 in SEO

In order for search engines to see our website, keywords must be used as these are easily seen by their “robots and spiders.” Properly optimising your website with the proper keyword placements as per the Google guidelines may be able to uplift your position in SERP. Unfortunately, because of everyone’s goal of being on top of every single search engine the internet has, several online entrepreneurs and SEO companies “overdo” things and resort to several black hat SEO techniques, which are obviously break guidelines search engines have set for users.

What is keyword density?

Keyword Density

In order to effectively use your keywords, you have to understand the keyword density. Keyword density is the percentage of times how many times your keyword or key-phrase comes in the content. Search engine accepts 1.5 to 3% keyword density. Let’s say for example, you have written a 500-word article, then your keyword must be mentioned 10x at most. For some, this may even sound too much, but this is the standard number of times a keyword should be mentioned to ensure that search engine robots and spiders may be able to finds them. You can find so many free tools to check the keyword density of your web page content.

Place your keywords wisely in the content

Keyword stuffing should never be tolerated. Who are you trying to target? Is it the search engines or the potential clients? Well, once you have been indexed by the search engine, and a potential client have seen your business, do you think they may be attracted on what you are trying to market them, especially if the information you are trying to relay does not make any sense because of keyword stuffing? You have to make sure that your keyword comes naturally in the content so that it will not be breaking its purpose. Both to attract search engines to index your website and to engage potential clients in believing what your capabilities are as an entrepreneur.

Even SEO experts are now confused of the keyword density after Google Panda and Penguin came out, so you have to be very careful in using your keywords. Neglecting the guidelines may result to severe problems, which may no longer be altered, such as being deleted from the search engine result.

Using a keyword is the primary thing you have to execute in order for you to be able to sum up all your internet marketing strategies. If you are unsure of what you are trying to do, then checking out a reputable SEO company in Australia, eTraffic Web Marketing will definitely be a good option in order for you to reach your goals without experiencing the downsides.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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