12 Ways to Build a Brand That Everyone Loves
It’s every entrepreneur’s dream to have their products, services and brand mentioned by customers in favourable light. Hence, building a sturd
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Cameron Francis
How Consumer Purchasing Behaviour Is Influenced By Psychological Factors
Psychological Factors In Purchasing Consumers are complex. If they purchased items on the basis of select criteria, it would be straightforward to co
June 20,2014
Cameron Francis
How Do Emotions Influence Consumer Purchases?
Emotions and Consumer Purchases Most consumers believe that the purchasing decisions they make are derived from a rational thought process that c
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