Resources

Enjoy our growing archive of free digital marketing resources, from ebooks, videos, blog posts, case studies, infographics, training tutorials and so much more!!

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Improve Your Google AdWords Conversions By Improving Your AdWords Quality Score

Contents What is an AdWords Quality Score Why your Quality Score Matters The Relevance of Keywords The Benefits of an Optimised Landin

January 11,2018
Cameron Francis

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Google Surveys 360 & Google Optimize Integration with AdWords

The Google Marketing Next annual conclave for advertisers had a variety of product announcements, among which was the announcement of AdWords inte

June 15,2017
Chris Mizeracki

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Google AdWords Now Includes Location Extensions for Local Businesses

Google has rolled out a new display ads format that is promising to help local businesses maximise their return on investment. The new format n

March 28,2017
Chris Mizeracki

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Gmail Sponsored Promotions & Gmail Ads

A Step-by-Step Guide to Gmail Sponsored Promotion Email is currently considered the second most effective medium of communication worldwide, be

January 26,2017
Cameron Francis

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Right Side Ads Will No Longer Appear on Google Desktop Searches

  Google will no longer display ads on the right-hand sidebar of desktop search engine results pages (SERPs). Instead, the ads will be dis

February 21,2016
Cameron Francis

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Google Tests Assisted In-Store Conversions Linked To AdWords

Owners of physical stores that have AdWords advertisements could be on the brink of some exciting changes. Google is in the midst of testing ways

June 03,2014
Cameron Francis

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AdWords Optimisation Methods That Are Often Overlooked

The optimisation of an AdWords account can be challenging at times, but you can make the process more straightforward with several optimisation me

May 27,2014
Cameron Francis

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Adwords Position #1 Won’t Always Result In The Highest CTR

In a one year study performed by Accuracast, a marketing agency, the influence on the CTR of the position in paid search in Google was analysed. This

November 29,2013
Cameron Francis

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The eTraffic Group Is Now a Google Adwords Certified Partner

The eTraffic Group, a leading Australian provider of web design and online marketing services, is pleased to announce that they have become a Google A

September 16,2013
Cameron Francis

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