Resources

Enjoy our growing archive of free digital marketing resources, from ebooks, videos, blog posts, case studies, infographics, training tutorials and so much more!!

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Google AdWords is Improving Quality Score Reporting With New Data Columns

Google AdWords have recently made some improvements to their Quality Score reporting by 3 new optional columns to the existing Keywords status tab,

November 03,2017
Chris Mizeracki

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Google My Business Releases New Data Insights for Business Owner

We had a preview of these metrics. The ‘Popular Times’ metric is eerily similar to the Knowledge Graph, and its rendering depends factually on

July 06,2017
Sam Roshan

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Should Your Business Adhere to Local SEO Ranking Factors?

Local SEO is the topic of much debate. There are two schools of thought: one that believes Local SEO is essential for all kinds of business and the

June 21,2017
Sam Roshan

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‘Google My Business’ Increases Search and Download Access

Whether you are a business owner or a manager handling multiple Google My Business accounts, you will now have the provision to search and download

June 21,2017
Sam Roshan

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Google Lens – What is it All About?

With Google’s I/O conference coming to an end, the one thing on everyone’s minds is Google Lens. In case you don’t know, Google Lens is a tool

June 13,2017
Cameron Francis

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Google Local Reviews Available in Native Language

In a notable change that is going to improve how people perceive Local search reviews, Google has updated its algorithm to translate an existing rev

June 07,2017
Cameron Francis

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Boost Your Adwords CTR by A/B Testing Your Copy

  Do you know why some ads seem to have higher Click-Through-Rate than others? It’s simply because of A/B testing. All seasoned

February 09,2017
Cameron Francis

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Creating Specific Ads for Different Keywords Increases Relevancy

  Let’s see if this sounds familiar to you: Business X decides they need new clients fast. So, they pull up the Keyword Planner a

February 08,2017
Cameron Francis

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Write Persuasive Ad Copy that Engages and Converts

Do you want to know the vital element that all successful PPC ads really have in common? It’s their ad copy. Yes, you can have th

February 07,2017
Cameron Francis

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