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Have a Clear Goal – Measure Results
Posted by Cameron Francis on January 31, 2017 in

Have a Clear Goal - Measure Results


So you’re looking to start doing some pay per click advertising, right? That’s cool because PPC ads can be an effective marketing medium. But before you begin, you need to be clear about your goals for your PPC campaign.

Do you want to generate more leads, sell more products and gain new clients? Do you also want to create more engagement on your website or social media accounts and enhance your brand perceptions? What exactly do you want to achieve with the campaign?

Listen! Don’t start any new campaign until you can clearly answer these questions.

Not knowing their goals is one of the major reasons why many businesses lose huge amount on their pay per click ads every day. Remember, your goals determine what keywords to bid on, what your ad copy and landing pages will look like and what your headlines will be, among other things.

Poor PPC planning can result to:

  • Multiple campaigns targeting the same product or keywords;
  • Duplication of keywords across multiple campaigns which will potentially lead to campaign suspension or excess spending;
  • Difficulty in managing such campaigns; and
  • Incapability in monitoring and measuring of results

Think of it this way:

Clear Goals + Concise Strategy + Excellent Ad Optimisation + High CTR and Quality Score + Lower CPCs = High ROI

As far as we’re concerned, it’s foolhardy to spend $300 to generate a $50 lead when you can probably spend $30 at most to generate the same lead, resulting in a $20 profit.

Speaking of profit, that’s the whole point of your campaigns, isn’t it? Whether it’s about brand building, lead generation and revenues, among others. All roads lead to profits. This is why setting your goals is crucial to your campaigns.

If you need help with your PPC campaigns, we at eTraffic can help set it up professionally for you.



Related Articles:

Target Multiple Devices (Desktop, Tablets, and Mobiles)

Review PPC Performance by Location for Effective Geotargeting

Boost Your PPC Campaigns: 5 Automated Tools in Google Ads



author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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