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Enhance Website and Content Branding to Develop a Unique Selling Proposition (USP)
Posted by Cameron Francis on March 24, 2016 in

develop a unique selling proposition

Did you know that roughly 8 out 10 businesses fail within 18 months of opening their doors? Did you also know that the most common reason for their failure is because they lack a Unique Selling Proposition?

The truth is that many businesses are also facing other issues like fierce competition, cash flow problems and ineffective marketing strategies.

But a business that is able to figure out what makes them special can use that to their advantage, greatly increasing their chances of success.

In other words, emphasizing your uniqueness in the marketplace gives you a considerable edge over your competitors.

There are many ways to effectively approach this issue. But, one of the most effective and affordable ways is through the use of branded content that’s customised for your company. Your branded content can be designed to fit your “voice” or industry perception.

So, how can a branded content marketing strategy further improve your unique selling proposition?

  • Through the use of quality targeted content;
  • Creating sharable and highly engaging content for your brand;
  • Thorough and rigorous marketplace research;
  • Extensive content outreach;
  • By increasing time on-site;
  • Using remarketing techniques designed to help increase brand exposure; and
  • Establishing your business reputation as a leading service provider or manufacturer

Now, this is not an easy task. It’s one that often requires some creativity, out-of-the-box thinking and incredible experience creating brand-defining content.

This is why you need eTraffic’s content marketing experts. That’s because coming up with the best content strategy for your brand and executing it successfully can only be done by experts. And this is what we do best at eTraffic.


Click here to experience how we can effectively help you today with your content marketing strategy!



author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.