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Factor In “Google Pigeon” by Localising Your Content
Posted by Cameron Francis on June 22, 2016 in

Factor In Google Pigeon by Localising Your Content

Do you want to increase the revenue of your local business? If so, consider optimizing your web content for local relevance.

Your website content, articles, blog posts and guest posts should be targeted at the locals. While generic content that isn’t tailored to your locality may produce some results, targeted local content is what guarantees the best possible results.

Multiple studies have shown that most consumers prefer to buy from local businesses. This is because they trust them. People also perceive that local businesses know the local scene and understand local slangs. In addition, local businesses are also easier to locate.

Websites with localised content address all these.

Targeted content like this doesn’t just drive more local business to your site. It is also effective for higher local search engine rankings.

The Google Pigeon algorithm update in July 2014 was specifically targeted at local businesses. That update was basically about geotargeting businesses and ranking them according to their local relevance.

Therefore, businesses with local neighbourhood or city mentions in their content are ranked higher for searches conducted by locals within the area.

So, how can you localise your content?

  • Start creating content with your local area in mind;
  • Add more city, neighbourhood and state mentions to your content;
  • Use more local slangs and references in your content;
  • Provide clear, actionable local content that your visitors can use; and
  • Populate your website with high value locally relevant resources

OUR SPECIAL OFFER: Over the next 48 hours, eTraffic, one of Australia’s leading digital marketing firms is offering FREE “Localise Your Content” consultations for all local businesses who aim to increase their revenue. So, hurry and take advantage of this one-time offer today.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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