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Google Lens – What is it All About?
Posted by Cameron Francis on June 13, 2017 in

With Google’s I/O conference coming to an end, the one thing on everyone’s minds is Google Lens. In case you don’t know, Google Lens is a tool introduced by the search engine giant that will help integrate it with a smartphone’s camera.

What this means is that when you take a photo using Google Lens, it will be possible for your camera to recognize objects and then search for them over the World Wide Web.

Features to look forward to

However, there’s more to it than that. During the conference, Google’s CEO, Sundar Pichai presented a few examples to show how Google Lens works. In one of the examples, a picture of a restaurant menu printed in a foreign language was taken.

With Google Lens, he acquired not just a translated version of the menu, but pictures of the dishes as well. Apart from that, users can also acquire information from Google Maps and Google My Business with it. For instance, once a restaurant’s picture is taken, it will allow users to read its reviews, go through its contact information and so much more.

Pichai further went on to demonstrate the ways in which Google Lens is expected with work with Google Assistant. When a picture of a marquee outside a venue was taken, Google Assistant offered help with adding the event to Google Calendar and buying tickets for it.

When is it expected to launch?

Pichai did not mention when users can expect Google Lens’ launch. However, he did mention that it will not be a standalone app. He further mentioned that the app will be available via Google Photos and Google Assistant.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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