5 Reasons Why Your Website Should Be HTTPS

Most people see the difference between HTTP and HTTPS being a single letter, but there is much more to it than this. That single letter can impact how your website performs. This is why you need to know about HTTPS and what it means for your business.
Reason 1

What Is HTTPs?

HTTPs is a way to encrypt the information sent between a web server and browser. This method will protect your users from attacks by the ‘man in the middle’ who sometimes steals information which is being sent to a website. This information could be credit card details or login details.

HTTPs has historically been used by websites that contain sensitive information.

However, more and more sites are now turning to this. HTTPS has become easier to use and secured connections are slowly becoming a standard for all websites.

Reason 2

What Is An SSL Certificate?

SSL certificates are actually sets of data files that are added to the server to create an encrypted connection between the server and the browser.

When this is installed, a green padlock will appear when the site is visited which indicates that it is secure.

Reason 3

The Difference Between HTTPs and SSL

A lot of people use SSL and SSL certificates as interchangeable with HTTPS: They are the same for the most part. However, the SSL certificate is the product that you are buying and installing on the server while HTTPS is the result of having the certificate.

If you have a website that is not secure,

you should look into changing this. There are a number of reasons why you need to do this and you need to know what they are.

Upgrading to HTTPs Can Increase Your Google Ranking

More than 30% of the websites found on the first page of Google will be HTTPs.

This is not surprising because Google has already confirmed that they tend to favour HTTPs websites.

This is due to the fact that Google wants to provide the best user experience to their customers and this means that they should not be sent to unsecured websites. This has led to the ranking algorithm favouring HTTPs websites. If your site is not secure, this could be dragging down your ranking.

Changing to HTTPs Improves Your Website Security

The reason why Google favours HTTPs websites is the fact that they want their users to have a safe online experience. The addition of HTTPs to the ranking algorithm was only done once it was proven that this will provide a better user experience.

DOWNLOAD OUR HTTP to HTTPs Migration ( SEO Checklist)

HTTPs will protect the users information and your own information from hackers. When you keep everyone safe and secure, you are seen as a better option.


Updated Browser Labels

There is one more thing relating to Google that you need to know about. As part of their drive for a more secure internet, they have updated their labelling for HTTP websites in the URL bar of Chrome.

HTTP websites will be marked with a gray information symbol which tells the user that the site is not secure when they click on it.

At some point this year, Google is looking to change that to include a not secure label which is displayed in plain sight. This means that the user will not have to click on the information to find out about this.

This new label will be a red triangle that has a not secure text in red. While this label means that your website is not HTTPs, many users do not understand this and will feel a sense of unease being on an unsecured website.

HTTPs Can Increase Website Conversions

While many users do not understand the technical details of secure connections, they do know that an HTTPs website is better for them when providing personal information.

There is already a difference in the conversion rates between websites that are HTTPs and those that are HTTP.

After Google rolls out their new labelling, this difference is likely to increase. When a user sees a red label, something as simple as entering their name will cause anxiety and concern.

Increase Customer Confidence

With all of the buzz that HTTPs has been getting, more and more users are looking for a secure connection when they use a website.

When you provide a secure connection, you will be giving your customers some peace of mind.

This will also make them see your website as safe and trustworthy.

How Do You Switch To HTTPs?

If you have decided that you need to switch your website to HTTPs, you need to know how to do it. There are some services that you can use that will do this for you. It is often recommended that you hire someone to do this as they will be experienced and not make any mistakes.

Fill in your details as we are offering a FREE upgrade from HTTP to HTTPs

which usually costs $449.00 +GST

Frequently Asked Questions (FAQ’s)

The Different HTTPs Frequently Asked Questions

Should I upgrade to HTTPs myself?

Unless you have development experience, you are better off trusting experienced agencies to upgrade to HTTPs.

Do I need to set something using search console?

No, all you need to do is add the HTTPS site. The change of address setting does not apply during a HTTP to HTTPS transition.

Can we do an A/B test?

It is possible, but do not clock Googlebot to do this. If you want to test HTTPS without having it indexed utilize 302 redirects + rel=canonical to HTTP. Remember to not block via robots.txt.

Will the rel=canonical assure that the HTTP URL is indexed?

No, this is a strong signal and it is chosen when opting for the indexed URL.

What is the following step after testing?

After testing, utilize 301 redirects from HTTP to HTTPS. You must confirm the HTTPS by placing a rel-canonical on the page and having it point to itself. Submit the sitemaps where they include both the HTTPS and the HTTP URLS with the new change dates.

What happens to the robots.txt file?

An non-HTTP website utilizes an HTTPS robots.txt document. Check that this file is reaching or serves a 404 result code.

Can I have some pages using the HTTPS format and others on HTTP?

Yes, definitely! Begin with only part of the website on HTTPS, test the usage, and then add more pages.

Should I transfer all data together or is it possible to do it section by section?

Transferring the pages via section is fine.

Will there be a drop in searches for my website?

Fluctuations can occur when performing a larger site move, but we cannot make guarantees. We can, however, say that Google has a strong system for making the transition from HTTP to HTTPS.

What certificates do I require?

Google Search will require any modern certificate that is accepted by a modern browser.

Will I lose 'link juice' from the different redirects?

No, you will not. Reports show that 301 and 302 redirects will not have any page ranking losses.

Will there be search keywords in Google Analytics when on HTTPS?

This will not change when using HTTPS formats and you can see the queries available in the Search Console.

How can I test the number of pages being indexed?

Testing can be done by verifying HTTP and HTTPS separately in the Search Console.

How long will the transition to HTTPS take?

There is no fixed timeframe as the movement depends on the speed of crawling and the size of the website.