Does your business need
to re-invent its marketing because of COVID-19?


We go through everything a small business owner needs to do BEFORE choosing an SEO Company.


Identify and Understand Your Target Market
Posted by Cameron Francis on July 19, 2016 in

Benefits of Knowing & Understanding Your Target Market


Do you know what Apple, Samsung, HP, Mercedes and eBay have in common? It’s their ability to effectively manufacture and sell millions of their products or get millions of customers and sellers together under one “roof”.

But before they could do this, they had to figure out their target audience.

This brings us to the more relevant question: Have you already identified your own target market or audience? If you haven’t, then it will probably be difficult for you to create awesome products.

Sure, you may coast along for a while; but until you do, you’ll probably run out of steam. Understanding your target market or audience is important if you want serious business growth and success.


Benefits of Understanding Your Market Audience

  • Rolls out targeted products and services;
  • Enables fast and efficient customer services;
  • Increases revenues and profits;
  • Enhances staff productivity as workers will know what business activities to focus on;
  • Brings more successful advertising because you know who the average users are;
  • Promotes quicker product success; and
  • Prevents expense leakages and wastages because you will never create products your audience won’t love

Identifying as well as understanding your target market; however, is no mean feat. That takes a unique combination of insight, expertise and skills. This is where eTraffic comes into play.

If you’re having trouble identifying your target market (their likes, passions, ideas, income bracket and so on), do not fret.

eTraffic’s team of exceptional business strategists and seasoned marketers can help you figure that out quickly.

Let us help you today!


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
  • facebook
  • Twitter
  • linkedin
  • Youtube
  • Google Plus
  • Pinterest
  • Instagram
  • Google Partner

About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

Testimonials Testimonials

"Cam has increased our website traffic and leads by 600%"

Jamie Brookes of
Testimonials Btn
Hire me to speak

Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.