FREE REPORT

12 WAYS NOT TO GET RIPPED OFF BY SEO COMPANIES

We go through everything a small business owner needs to do BEFORE choosing an SEO Company.

book

Implementing GMB on Multiple Locations without Penalty
Posted by Sam Roshan on July 06, 2017 in

Google My Business

The Google My Business (GMB) is a fantastic product which helps businesses to receive a verified Google business page. Having this verified page is a strong local SEO factor that helps businesses to remain ahead of their competitor. However, what about businesses located at multiple locations? Will Google penalize the SERP of businesses for multi-site location? Let us understand this in detail.

The Purpose of GMB

Google My Business

Google launched the Google My Business product in 2014 to help businesses be searchable and discoverable on the web. The dashboard offers analytics such as how many people were finding about the business, the number of clicks and calls, and the feature for users to add reviews. The GMB listing is a strong source of local traffic and ever since the search giant reduced the number of local results from 7 to 3, the competition intensified for businesses to remain ahead of the curve.

The Problem with Businesses in Multiple Locations

A whitepaper published on Search Engine Watch reveals at estimation by the Local Search Association that over $10 billion worth of annual sales are lost due to faulty or conflicting information on the GMB page. Conflicting information could be multiple businesses addresses for the same business as they are located in different areas. As such, how can businesses prevent penalization?

Solutions

Google isn’t naïve; they are aware of the problem and as the verified page owner, it will allow you to claim multiple business listings if you meet three conditions: your business should sell products only, your business should not be an agency servicing other clients, your business should be present in more than ten locations.

Proceed to claim multiple business listings if you meet the above three conditions. After this, work towards optimizing the page for higher search visibility, which implies that the business data should deliver accurate information over all the linked platforms such as Apple Maps, Yelp, Yellow Pages, Foursquare, Facebook and the business website. You can maintain across all the platforms with the help of these points:

  • Delete any duplicate business pages on GMB.
  • Verify the GMB listing.
  • Wherever the business is mentioned or listed, the business name, phone number(s) and address should be same.
  • The website should be crawl-enabled for Google as the search engine considers it to be the MOST CREDIBLE source of information.
  • Mention all the contact information of the website Contact page as they are revealed in the GMB page.

When Google bots will scan these pages, it will compare the data to the GMB listing to ensure validity. Any inconsistency will create a problem and could lead to a potential penalty.

Endnote

A verified GMB listing is a valuable addition to the business. Ensure all the details are accurate and verifiable.

 

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
3

Sam Roshan

Head of Web Marketing

Sam Roshan is the Head of Digital Marketing & the Channel Partner at ETRAFFIC. Sam has been active in generating and developing opportunities for the company’s stable growth. His remarkable experience in working with small to medium enterprises has shaped him to become people- and goal-oriented. He aims to help brands and communities in establishing their online presence through creating tailored marketing funnels and strategies.
  • facebook
  • Twitter
  • linkedin
  • Youtube
  • Google Plus
  • Pinterest
  • Instagram
  • Google Partner

30 Digital Marketing Tips in 30 Days
(Valued at $301)

These amazing strategies will teach you, step by step, how to increase your traffic and leads over the next 30 days

Fill out the form below to start learning

100% Privacy. I will never spam you!

Free SEO Audit Tool

See how optimised a specific web page, landing page, or blog post is for an exact keyword or phrase

ABOUT
CAMERON FRANCIS

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

"Cam has increased our website traffic and leads by 600%"

Jamie Brookes of
MegaSaw

HIRE ME TO SPEAK

Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.