FREE REPORT

12 WAYS NOT TO GET RIPPED OFF BY SEO COMPANIES

We go through everything a small business owner needs to do BEFORE choosing an SEO Company.

book

Write Persuasive Ad Copy that Engages and Converts
Posted by Cameron Francis on February 07, 2017 in

Write Persuasive Ad Copy that Engages and Converts

Do you want to know the vital element that all successful PPC ads really have in common? It’s their ad copy.

Yes, you can have the best keyword groups, have an excellent quality score and spend a fortune on your paid search ads. But if your ad copy isn’t targeted, compelling and persuasive, you may not record as much success as you should.

This is often the only missing element in many paid search campaigns. In PPC, generic headlines like “Best Plumber Available 24/7” may generate a lot of clicks, but will not convert well.

However, if your headlines were specific (for example “Plumbing Repair in Melbourne”) followed by an even more specific and compelling body, your CTR will reduce. But, you are assured that the visitors who click through to your website or click to call will want your service.

The copy on your landing pages too should be succinct, benefit-driven and should compel action on the part of the visitors. There should be no copy “leakages” in any element of your campaign.

This means that your landing page design and copy should be loaded with powerful and irresistible call to action (CTA). It should highlight benefits and other incentives that will make visitors find it impossible to say no.

If you don’t know how to create engaging copy and high conversion landing pages, our team of conversion experts here at eTraffic can create excellent and engaging copy for you. We highly guarantee that our work will compel your visitors to do whatever you want them to do.

So if you need some help in this, just click here to discover what we can do for your ad copy today.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
1

Cameron Francis

Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
  • facebook
  • Twitter
  • linkedin
  • Youtube
  • Google Plus
  • Pinterest
  • Instagram
  • Google Partner

30 Digital Marketing Tips in 30 Days
(Valued at $301)

These amazing strategies will teach you, step by step, how to increase your traffic and leads over the next 30 days

Fill out the form below to start learning

100% Privacy. I will never spam you!

Free SEO Audit Tool

See how optimised a specific web page, landing page, or blog post is for an exact keyword or phrase

ABOUT
CAMERON FRANCIS

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

"Cam has increased our website traffic and leads by 600%"

Jamie Brookes of
MegaSaw

HIRE ME TO SPEAK

Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.