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Put Your Most Important Information Above the Fold
Posted by Cameron Francis on June 24, 2016 in

ensure your website is mobile friendly


Does your website have a high bounce rate? Is your conversion far lower than expected? If your answer is yes, then you need to change your content structure immediately.

The sole purpose of your website’s landing page is to get people to take specific action as quickly as possible. Unfortunately, you only have less than 5 seconds to convince them to stay and read whatever information you post on your site.

This is because most readers have ridiculously short attention spans. They will only give your web page the same attention as they would in a newspaper headline.

Website visitors want to know if your website is worth their time. So, they’ll scan for “keywords” that will catch their attention.

Those keywords can be a pain point, some sort of personal connection or experience, a particularly nagging problem or simply the hint of a certain solution. They can also be about something intimate that gives your visitors some relief or satisfaction. And they’ll do all these within 5 seconds.

So, make their initial exposure to your website count by putting your most important information above the fold or in the top 1-2 inches of your website. This is how you are going to lure your visitors in and keep them engaged!

The secret is to use compelling headlines, specific problem-based questions, mentions of a possible solution, and/or insightful questions that will trigger your readers’ curiosity – all above the fold.

Successful website engagement and significant conversion often starts with top heavy information. If you have no idea how to go about it, then, let eTraffic help you turn your website into a conversion powerhouse and create more engagement.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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