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Introduction to eCommerce SEO
eCommerce SEO 101: eCommerce involves buying and selling products over the internet. Typically, you’ll list your products online. Customers that visit your website find them, make an order, and you fulfil that order by shipping the products to them.
Sounds simple, right?
Most eCommerce websites involve complicated systems that are propelled by heavy databases and integrations to third-party systems. They may also include hundreds of product in as many categories. On top of that, you still have to worry about schema, blogging, and social media.
Keep in mind there may be thousands of other businesses competing for the same customers as you are.
What can you do to gain an edge over your competitors?
For one, you can make sure that your eCommerce store is well optimised for search engines. An SEO Agency helps your products rank on Google, leading to increased traffic, leads and revenue.
ETRAFFIC Ecommerce SEO
When you are running an eCommerce website, your goals should be really simple:
Get ranked; Drive traffic to your website; Make money; Rinse and repeat
But we all know the process is not linear. ‘Getting Ranked’ does not just happen. The eCommerce websites that appear on top of Google’s search results achieve that by conscious and deliberate SEO efforts.
Most of them work with an SEO agency to achieve these higher rankings.
At ETRAFFIC, we work with eCommerce companies from all industries to make sure that you get higher rankings, more traffic, better leads, and more sales on your eCommerce store.
We will work with you right from planning to the implementation of SEO strategies for greater search engine visibility.
Our Ecommerce SEO Strategy
In-depth Market Research
Conducting in-depth market research for your eCommerce business is not only wise, it is an essential part of business. Market research lies at the heart of every effective marketing campaign.
When you work with us, we do thorough market research to find areas of strengths and weaknesses. We seek to understand your objectives and create SEO Goals that align with them.We will analyse your competitors and prepare a thorough report that includes actionable steps you can take to dominate your industry.
Basically, we leave no stone unturned. The in-depth research helps us identify areas that need to be worked on. It also helps us prepare a solid strategy, set goals, and start working on them.Keyword Research
Conducting comprehensive keyword research, and then optimising your eCommerce store for search engines helps you get quality organic traffic to your website.
Everyone is relying on search engines to find the stuff that they need. But if no one is searching for the stuff that you sell using the words that you think are important, then you are not going to make any sales, right? When you work with us, we use a variety of SEO tools to identify phrases searchers actually use to find your products.We separate the chaff from the wheat, and present you with only the best keywords for your ROI.
SEO On-Page Strategy
In a world where everyone is so engrossed with backlinks, many SEO agencies completely forget about the importance of on-page SEO. But we don’t.
We believe that on-page SEO matters a lot.
And we relentlessly work to make sure that your website’s on-page SEO looks as impressive as your backlink profile. We check for the nitty-gritties that you might ignore but have a great impact on your overall rankings.We optimise your website for:
- Speed
- Responsiveness
- Usability
- Compliance with W3C standards
- Other relevant on-page SEO factors
Backlinks Strategy
Link building is one of the best ways to rank your ecommerce website above those of your competitors. A link to your website tells Google that you are trustworthy. It is the best endorsement that your online store can get.
But building links is not easy. And the SEO industry is ever changing. Regardless, you can’t afford to ignore the value that backlinks add to your entire SEP package. At ETRAFFIC, we do our best to ensure that we acquire high-quality backlinks to your eCommerce website.All backlinks fall into two broad categories, nofollow and dofollow.
You need both types of backlinks for a natural link profile that does not raise the Google red flag. Our approach to link building is 100% natural. This ensures longevity and permanence of the results you achieve.Content Management
Attract, engage, and convert more customers. That’s the goal of every business. And nothing works better than content marketing.
Content is king, and lies at the heart of every SEO marketing campaign. But without a good content management system, it becomes kind of hard to launch a fully-fledged content marketing campaign.At ETRAFFIC, we not only help you put content marketing structures in place but also help you develop a solid content marketing strategy.
Our team has expertise in blogging, email marketing, eBook marketing, video marketing, infographics, and so much more.Conversion Optimisation
Generate more leads and sales when you work with us.
Are visitors bouncing from your website? Is the shopping cart abandonment rate too high? Are you desperate for a way to make visitors make a purchase?Would you like to know which design elements are hurting your conversion rates?
If you answered “Yes” to any of these questions, then there’s no doubt about it.
ETRAFFIC eCommerce SEO Services is what you need.
Our professional team will improve your online sales and other business goals by developing a solid conversion optimisation strategy. We create and run A/B/n as well as multivariate tests for you.
Reporting
If you run an Ecommerce website, it is incredibly important that you understand where you stand in search engine rankings and how customers find and interact with your website.
We believe in providing you with in-depth reports of what we are doing, what is working, and what needs improvement. We’ll submit an overview of the eCommerce SEO services that we’ve accomplished each month.But we don’t stop there.
We’ll also schedule a call to discuss the review. Communication is one of the major keystones of our eCommerce SEO.Which SEO Package Is For You ?
STARTER
6 Keywords
Virtual Stats Login
Project Management Portal
Dedicated Account Manager
Onsite Elements
Link Building
Content Marketing
Social Media
SILVER
12 Keywords
Virtual Stats Login
Project Management Portal
Dedicated Account Manager
Onsite Elements
Link Building
Content Marketing
Social Media
GOLD
25 Keywords
Virtual Stats Login
Project Management Portal
Dedicated Account Manager
Onsite Elements
Link Building
Content Marketing
Social Media
PLATINUM
70 Keywords
Virtual Stats Login
Project Management Portal
Dedicated Account Manager
Onsite Elements
Link Building
Content Marketing
Social Media
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What clients say....
Here’s a small sample on our Google reviews for ETRAFFIC Web Marketing
Click here to see all our Google reviews
ETRAFFIC Web Marketing & SEO
is rated at 4.6 based on 36 reviews.
Clint Finch
1 week ago
EMC Bayswater would highly recommend eTraffic to any business who would like to improve their online presence. The young team at eTraffic and our point of contact (Sam Roshan) have not only helped with our website issues and improvements but have also helped with our online blog by preparing unique content in addition to our SEO and Google AdWords. The transparency of the work and the reporting metrics are in my opinion are amazing. The transparency was overwhelming, eTraffic educated us on many aspects of the campaign and the SEO and explained in detailed the plan of action and scope of work. We were not required to sign up to a lengthy contract period and I understand why; why would use any other online advertising company!
EMC Bayswater | Clint Finch
EMC Bayswater
eTraffic is truly miles ahead of the rest. Having worked with different SEO and Online Marketing agencies over a number of years, they have proven to be the best. Sam takes the time to continuously get to know the business and makes the best recommendations to suit. Ekologix has flourished since jumping on board with eTraffic. Highly recommended!
Nahla Hammoud
Ekologix
eTraffic is the real deal. They talk the talk and follow through will cutting edge online strategies to help our business improve. We have dealt with 3 or 4 online marketing companies in the last 15 years since we've been online and eTraffic has been the most professional, responsive & effective company to date.
Kellee Flowers
The boys at eTraffic have been exceptional in helping our business go to the next level... They held our hands throughout the process and we maintain a strong relationship to this day... We highly recommend this young and dynamic company.
Retreat Caravans
TheMetabolicClock
1 year ago
Hi, I am Julie Rennie, author of the best selling book The Metabolic Clock.
I had an idea to turn the concepts in my book into an online course. That is when I met Cameron at Etraffic. Cameron is an excellent mentor and helped me to collect my creative ideas. His team made my ideas into a realistic take to market product that is user-friendly. These guys really understand on-line systems. When it was time for testing they were quick to make alterations and dedicated to finding solutions. So, would I recommend these guys? Absolutely. They go the extra mile for you. They are the sorts of people you want on the team to build your business. And is my website making money. Yes...yes it is. Call them and get them on your team.
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Julie Rennie
The Metabolic Clock
