It is not a secret anymore. Google is taking mobile usability into consideration when ranking websites for searches performed on
If your website is not mobile-friendly, you are doing your business a big disservice.
Google has redesigned its algorithm to incorporate mobile friendliness as a serious ranking factor for mobile searches.
To help you make sure your website is ready for this change, let eTraffic take care of this for you.
The world is going mobile. 83%-93% of your prospects and customers want information on the go. Are you giving it to them? Is your business optimised for mobile devices?
Mobile SEO is no longer an option.
It is a requisite ingredient for business success.
To get it right, you need to think about it right from the word go. We like to say, create for mobile first and optimise for desktop later.
However, optimising for smart phones, tablets, and other handheld devices requires a critical understanding of how mobile use behaviour differs from desktop browsing.
At eTraffic, we provide you with specialist services that will ensure your website works across all types of devices.
We recently introduced a line of on-site optimisation services targeted at making sure your website will be found on mobile devices.
These services include:
- Analysis of your website for mobile usability
- Mobile website redesign
- Accessibility and usability consulting
- Mobile optimisation audits
Does your website need a mobile SEO audit? Feel free to contact us.
Mobile SEO is an emerging market, and that makes it a fertile ground to breed misconceptions. Just Google the phrase “Mobile SEO”. You’ll choke on the amount of varying info being spat out by “SEO” gurus.
One of the major misconceptions we have seen is trying to equate mobile SEO with local SEO. These two are completely different.
Understandably, local searches are mostly performed on mobile devices, and this might have given birth to the misconception. But that does not make local and mobile SEO similar.
Mobile searches are searches that are done on mobile, mostly without any intent for the person doing the search to visit whatever he is looking for.
Local searches, on the other hand, have a visit-in-person intent.
The mother of all misconceptions, however, has to be the notion that you need to build different websites for different devices. Total hogwash.
Would you create a different TV ad for every TV screen size? I didn’t think so.