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Use Breadcrumbs to Improve Site UX and Make it Search Friendly
Posted by Cameron Francis on June 20, 2016 in

Use Breadcrumbs to Improve Site UX and Make it Search Friendly

It should be easy for your visitors to find whatever they are looking for in your website within minutes, regardless of where they land on your website.

A difficult to navigate website is frustrating to users and will cause them to leave almost immediately. All great websites make navigation so easy. You should make your site navigable too by incorporating the breadcrumbs into your web design.

Why you need breadcrumbs?

  • Lowers website bounce rate;
  • Provides one-click access to deeper website pages;
  • Helps users get to their desired pages quicker;
  • Enhances natural keyword optimisation on web pages;
  • Meant to display page hierarchy so users can easily find pages;
  • Helps search engine better understand a website;
  • Tells the search engines what each website page is all about;
  • Google loves breadcrumbs;
  • Provides a consistent feel to your website, making visitors feel safe and welcome; and
  • Excellent for reinforcing internal linking structure and aids sitewide links

If your website is hard to navigate or does not have one or more of the aforementioned benefits, then it needs redesigning or restructuring.

There’s an entire process to adding breadcrumbs to your website. This is even more pertinent if you have many pages on your site.

At eTraffic, we have web design experts who are very adept and have the requisite experience needed to create breadcrumbs for your website. We can essentially turn your website into a “well-oiled” machine.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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