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Write Unique and Engaging Content for Humans, Not for Search Bots
Posted by Cameron Francis on March 16, 2016 in

write engaging content for humans, not for bots

Gone are the days of creating keyword stuffed content for the sole purpose of tricking search engines bots. Lacklustre content just doesn’t cut it anymore these days.

Luckily, you’re reading this tip that will change all that. 🙂 We’ll show you how to create powerful content that’ll have your visitors and target audience keep coming back for more.

Your articles, blog posts, videos and podcasts should excite your audience. In short, your content should be informative enough to get your readers to interact with you and provide feedback or share the information to others. This way, it can increase engagement and get them to take action.

The good news is that your competitors are already doing most of the work for you by creating ordinary, passable content with keywords sprinkled in them – content that is created for the search bots and not for human readers.

Creating better content aimed at real humans and actual readers makes it easy to dominate your niche and become the authority or leading resource.

The coolest part is it’s not that difficult to do!

So, how can you successfully create compelling content that turns visitors into loyal brand ambassadors, evangelists and committed fans?

It’s so easy. Just follow some of the tips below:

  • Consistently create interactive content;
  • Pick thorny issues and thoroughly address them;
  • Create controversies to increase website engagement;
  • Find your audience’s “hot buttons” or pain points and write something about them;
  • Adopt a multi-formatted content approach such as videos, podcasts, infographics and blog posts;
  • Use summaries and checklists to your advantage;
  • Write and give away free reports or white papers;
  • Tackle trending issues and topics; and
  • Write conversationally with humour and mirth

At eTraffic we have an expert team of content writers who can effectively express the essence of your business. As a leading content marketing agency in Australia, we are uniquely skilled at creating powerful, highly engaging and result-oriented content for small to large scale businesses.


author Cameron Francis

designation Co-Founder

Cameron Francis is the CoFounder & Managing Director of ETRAFFIC, Melbourne's #1 Creative & Digital Marketing Agency. For over a decade Cameron has been providing growth marketing and digital strategies for over 2,000 small businesses, start-ups & entrepreneurs around the country.
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About Cameron Francis

Cameron Francis is the co-founder of The eTraffic Group which started as a 2 man start-up from his lounge room, to a 50 person+, multi million dollar company.

For over 10 years Cameron has been providing growth hacking and digital marketing strategies for small businesses, start ups & entrepreneurs. He helps companies like Retreat Caravans, Melbourne Real Estate, and Roth Newton grow their revenue.

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Cam Francis is available to speak at your corporate event or conference. He brings an energetic and high impact approach to provide the audience with instantly actionable digital marketing strategies guaranteed to improve your business.