YouTube Marketing For Start-Ups, Entrepreneurs & Small Businesses
Video is currently the real deal in the marketing world. Thanks to the proliferation of smartphones with advanced camera capabilities and the spread of high speed broadband, there’s an explosion of video content on the internet. And YouTube is at the centre of it.
The platform is versatile. For starters, it’s a website where you can create your business portal. That alone will put a face to your brand and give your business an online presence – bravo!
It’s a search engine too. Needless to mention, it’s a people’s video sharing platform. Gary Vaynerchuk says you are going to lose if you don’t have a video marketing strategy no matter what you’re selling or what your company does.
He’s keen to point out the need to use the “biggest video platforms”. And now, simply replace the “biggest video platforms” with YouTube and you’re good to go.
If you like to join the YouTube Partner Program, you can expand your earning potential by creating and selling monetized content. YouTube is a community and a platform with many ways to earn you money directly.
Advertisements, merchandise and paid subscriptions are all ways of making the platform a direct source of income for your business. You just have to identify which area you want to intensify your efforts on.
In practice, video is revolutionising the whole concept of internet marketing. And YouTube is setting and effecting the rules of the game. This is something you want to be part of. Here’s why:
1. More than 1 billion unique users visit YouTube each month
With well over 1 billion unique visitors each month, YouTube is the third most popular website on the planet. And it’s completely video heavy.
There could be no better place to meet your prospective customers. Why not Facebook or Twitter, or Instagram for that matter, you could ask. Well, those are options too.
But people inherently love video content. And by creating YouTube videos you’ll be giving your audiences the form of content they love, on the platform they love.
Additionally, you could make YouTube an asset in your social media marketing arsenal by embedding the videos on your blogs or sharing their links along with some of your posts on the social media.
2. 100 hours of video are uploaded to YouTube every minute
Wouldn’t it be amazing if one of these videos uploaded to YouTube every minute was something about your brand?
Definitely yes! With fellow marketers uploading more than 100 hours of video to YouTube every minute, joining them in the game will certainly give you a leg up in your online marketing strategy.
With video quality and YouTube user experience constantly evolving, viewers are progressively more drawn to YouTube.
As a result, the platform is becoming ever more popular. Leveraging it would help you reach the different generations of customers.
3. 17 percent of all internet traffic flows through YouTube
YouTube is home to a massive percentage of all the traffic that flows through the World Wide Web. Chances are high that you will be able to reach your target audiences if you use YouTube. Just be sure to optimise your videos for search.
One way to optimise your videos for search visibility is by use of keywords. Make use of the Google AdWords Keyword tool to assess the performance of your target keyword.
The tool should show you how popular the keywords you intend to use are. Once decided, place the keyword on your videos’ titles, tags, and descriptions as well as on the videos themselves. Your keyword should be around things that your target audiences find most interesting.
A well optimised video will rank well organically in both YouTube and Google searches. You may also want to use advanced tools available on the internet to boost the ranking of your videos.
4. Second most widely used search engine on the web
That’s YouTube! It’s second only to Google itself. Processing more than 3 billion searches each month, YouTube is far bigger than Yahoo!, Bing, Ask and AOL put together!
There’s immense potential in leveraging the power of YouTube for your business.
You stand to not only enhance your search engine rankings but also entice prospective customers, increase your chances of earning new ones and revitalize your existing clientele.
For better YouTube marketing, consider embedding your YouTube videos on both your blog and official business website to drive traffic to your YouTube channel.
5. 6 Billion hours of video watched monthly
The rise of Generation C has a lot to do with the boom in YouTube culture. Gen C is a powerful new force in the consumer culture where people care deeply about creation, curation, community and connection.
You can best leverage this new attitude and mindset by learning the dynamics behind it. Not all videos on YouTube get the same amount of viewership. But if you approach it right, your channel can be among the top performers.
Before setting up your YouTube channel and uploading your first video, take the time to browse through other channels especially those within your industry.
The idea is to get a grip on how the YouTube ecosystem works.
How are the leading brands in your industry approaching their video presentations? What works? What doesn’t?
What’s the type of content that people in your industry are uploading to their YouTube channels?
6. YouTube is accessible from hundreds of millions of devices
Billions of people now access YouTube content from hundreds of millions of devices. Mobile devices generate a whopping one billion of YouTube’s daily views. Globally, 25 percent of all YouTube views are from mobile devices.
The remaining 75 percent is shared by the remaining devices. This diversity in terms of devices makes the videos more accessible to your audiences.
People can access YouTube videos on their desktop computers while at work and continue watching on their smartphones when they are out for dinner or lunch.
They can also watch the videos on their laptops while traveling. This cycle makes your YouTube videos a ubiquitous part of your audiences’ day to day lives.
7. 56 countries post content on YouTube in 61 languages
YouTube is practically your best gateway to the global market. Audiences in several countries all over the world are able to access your content in several different languages.
This means that you can target your audiences more precisely by creating content in the exact language they speak.
There’s a whole lot of content types that you can record on video and upload to YouTube for your current and prospective customers to view:
- Reviews of your company
- Business launch. Make a video to introduce the various aspects of your business to your customers. Video is the fastest way to absorb information and your audiences will thank you for saving them the headache of reading though tons of information. You could just realise some substantial conversions from a good video presentation of this kind.
- Breakthrough moments. You just had a successful webinar with members of your team, why not put in on video and share with your audiences. A lot of people could make do with bits of good news
8. More video content is uploaded to YouTube in 60 days than all 3 major U.S TV networks generated in the last 60 years
There’s an enormous volume of video content uploaded to YouTube every single moment. To a large extent, the best performing brands are those with more videos in every channel. So to say, these brands have several YouTube channels as a standard practice.
The underlying lesson here is, it’s important for your brand to publish high volumes of video content on a regular schedule. It’s the best way to keep your audiences more engaged at all times.
There are a lot of businesses that are yet getting serious with YouTube as a marketing channel because of something rather obvious: it’s more involving and costly to create videos than it is to put together an infographic or curate a couple of blogs for your readers.
9. One billion daily views come from mobile devices
People are more attached to their smartphones than ever and marketers are not taking this knowledge lightly. They are creating videos that are optimised for mobile.
That’s the way to go. While creating videos for your YouTube channel, consider the video length and loading speed. No none wants to sit over a one minute video that takes twice that time to load.
Chances are that users who are logging in via mobile devices are using metered connections or broadband. The last thing such a user wants is a video that’s going to consume all their data.
So you may want to condense your videos to not only load fast but to also be significantly light.
10. 25 percent of global video views are from mobile devices alone
More than half of YouTube’s videos are now watched via mobile devices across the globe. The average mobile user today watches more than 40 minutes of video per session on average.
Notice that YouTube marketing doesn’t necessarily take the traditional sales approach. People love stories.
Tell it to them and they’ll have you in mind, and they’ll reward you by eventually buying from you.
We buy things from people that we like, know or trust. There’s no better way to attain all three than via YouTube marketing.
The idea of using YouTube to increase your online presence may obviously be a no brainer. However, it is not always easy to produce videos.
Unless you have good knowledge on how to create good videos, be sure to have someone on board who can record, edit and upload your videos to your YouTube channel(s) for good results.