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YouTube Marketing For Start-Ups, Entrepreneurs & Small Businesses

Video is currently the real deal in the marketing world. Thanks to the proliferation of smartphones with advanced camera capabilities and the spread of high speed broadband, there’s an explosion of video content on the internet. And YouTube is at the centre of it. The platform is versatile. For starters, it’s a website where you can create your business portal. That alone will put a face to your brand and give your business an online presence – bravo! It’s a search engine too. Needless to mention, it’s a people’s video sharing platform. Gary Vaynerchuk says you are going to lose if you don’t have a video marketing strategy no matter what you’re selling or what your company does. He’s keen to point out the need to use the “biggest video platforms”. And now, simply replace the “biggest video platforms” with YouTube and you’re good to go. If you like to join the YouTube Partner Program, you can expand your earning potential by creating and selling monetized content. YouTube is a community and a platform with many ways to earn you money directly. Advertisements, merchandise and paid subscriptions are all ways of making the platform a direct source of income for your business. You just have to identify which area you want to intensify your efforts on. In practice, video is revolutionising the whole concept of internet marketing. And YouTube is setting and effecting the rules of the game. This is something you want to be part of. Here’s why:

1. More than 1 billion unique users visit YouTube each month

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2. 100 hours of video are uploaded to YouTube every minute

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3. 17 percent of all internet traffic flows through YouTube

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4. Second most widely used search engine on the web

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5. 6 Billion hours of video watched monthly

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6. YouTube is accessible from hundreds of millions of devices

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7. 56 countries post content on YouTube in 61 languages

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8. More video content is uploaded to YouTube in 60 days than all 3 major U.S TV networks generated in the last 60 years

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9. One billion daily views come from mobile devices

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10. 25 percent of global video views are from mobile devices alone

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